Roundabout is a growing brand,
recognised for mixing traditional design
with beautiful contemporary fabrics
that are fun for children
The fabrics are curated with the child in mind from British design houses. Customers are excited to find clothing that reflects the latest passion - be it tractors or cars, sheep or horses - and enjoy the eager anticipation and delight of giving a special gift to a child they love.
Established in 2014, by Jo Jenkins, Roundabout has developed its look, inspired by vintage fashion, tailoring traditions and attention to detail. Our style reflects what discerning customers are looking for - original British design, top quality, long-lasting, handmade children's clothes and fun prints in bright colours. Our team of highly skilled seamstresses bring a wealth of knowledge and experience from diverse backgrounds and countries. Together with Jo, they are dedicated to creating gorgeous style, beautifully sewn and finished.
Our aim has always been to offer today’s children the opportunity to wear limited edition, handmade, classic designs. We are crafting clothes that will be firm favourites; timeless style to be handed on to family and friends.
Slow fashion for the next generation.