Roundabout Childrens Clothing

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Jo's Blog

Paula is an entrepreneur on a mission. She runs a beautiful bricks and mortar store in Battle, East Sussex where she tirelessly promotes all things British made. We are collaborating on a special Roundabout and Knatty Knitters feature in the store, BRITISH Design BRITISH Made until 9 September 2020. It has been great to work with Paula and I am pleased to have had the opportunity to quiz her about why buying British matters and her passion for environmental issues.

The benefits of wearing natural cotton this summer.

Welcome to the Summer 2020 Lookbook for dresses inspired by you and your children.

Last year I was proud to be listed at first place in the top 20 baby brands made in the UK by Make it British. They have just launched a new brand directory and have awarded a blue tick to Roundabout to verify that the products are all made in Britain. Read more about why this matters to me.

To shop or not to shop that is the question. As non-essential shops re-open, here at Roundabaut we send our best wishes to all our stockists and hope that we will see a revival in the high street. We are grateful to consumers for supporting small British brands both in the high street and online and hope that this will continue. We wish you all well as you try to return to some sort of normality.

A new look for your favourite cardigan, hand-knitted in Britain in the highest quality cotton.

Showing your support for British brands matters now more than ever and it may be easier than you think, here's how.

The word ‘spring’ has many meanings. It’s the beginning of a water source, it’s to suddenly jump into action, it’s to originate or arise from, it’s an elastic device. Yet, of course, use the word with a capital S and it becomes so much more.

A look at the new Roundabout dresses for Spring Summer 2020.

As we move into a new decade, the biggest challenge is without doubt the crisis of climate change. I have been thinking about what I can do with Roundabout to make a small difference.

We are all aware of the devastating effect the fashion industry is having on the planet and there are several ways in which we can all help to reduce that impact. If we all take three simple steps, collectively we can make a big difference.


I am often asked how long it takes me to make a dress - here's the answer...

Read how Roundabout is interpreting this season's fashion trends.

Over the last 5 years I have taken the Roundabout pop-up to more than 100 events. I have a few firm favourites and wanted to share with you my top five for the Spring/Summer season.

I’m reading a brilliant book at the moment and it has given me the opportunity to consider what Roundabout is for.

The keyword this year is sustainability.

I have been finalising my fabric choices for this Spring/Summer and remembered that customers are always asking about where I buy the fabrics.

All the people offering advice to small business owners say you have to write an interesting and relevant blog, at least weekly. 


Roundabout is taking part in the Positive Birth event in the Guildhall, Portsmouth on 18 March 2018. Read about the three things that helped me through my first year as a mother.

What does 2018 hold for Roundabout?


Here is an insight into a family tradition of ours

Here is a quick insight into the history behind one of our favourite fabrics - Corduroy! 

I believe that playing out with friends is important for children for so many reasons...

Get to know a little more about the founder of Roundabout, Jo!