Jo started Roundabout in 2014 inspired by the dresses her mother made when she was a child. Jo's philosophy is to create well-made, attractive, fun clothes that children will choose for themselves. In Jo's own words, "the clothes must be bright and easy to wear. I believe children should be reaping the benefits of playing outdors in clothes that will wash well and wear again and again. I love finding novelty prints that boys and girls will enjoy and am making some especially bright clothes for this Spring Summer."
Jo does all the design work, creating the patterns, grading the sizes and making the samples. Based in Old Portsmouth on the Hampshire coast, she also cuts everything herself. The pieces are then sent to her three seamstresses, Anne, Marina and Virginia, who have many years of experience and sew beautifully with attention to detail. Jo finishes the dresses, putting on hundreds of poppers. Handmade with care, Jo believes in buy better, buy less; creating clothes which will stand the test of time.
Jo and the team are currently making the Spring Summer 2018 Shorts and Dresses, the already available to order, check out the 'What's New' page or join the Roundabout Email Club to be the first to find out about new products and events.
If you would like to meet Jo and see the clothes, you can visit the Roundabout pop-up stand at a variety of events all listed on the Events Page.