Jo started Roundabout in 2014 inspired by the dresses her mother made when she was a child. Jo's philosophy is to create well-made, attractive, fun clothes that children will choose for themselves. In Jo's own words, "the clothes must be practical, durable and look good. I believe children should be reaping the benefits of playing outdors in clothes that will wash well and wear again and again. I love finding novelty prints that boys and girls can wear and am making some especially bright clothes for this Autumn/Winter."
Jo does all the design work, creating the patterns, grading the sizes and making the samples. Based in Old Portsmouth on the Hampshire coast, she also cuts everything herself. The pieces are then sent to her two seamstresses, Marina and Anne, who have many years of experience and sew beautifully with attention to detail, from false flies to top stitching. Jo finishes the dresses, putting on hundreds of poppers for the back fastening which is proving so popular. Handmade with care and attention to detail, Jo believes in buy better, buy less; creating clothes which will stand the test of time.
Jo has just added trousers to the range, some everyday cords and reversible cords which turn inside out so you can choose from needlecord or a novelty cotton print. The corduroy is extremely soft and, in response to parents asking for brighter colours, Jo's included yellow, red and green - all great options for boys and girls. They are still being cut and sewn so watch the 'What's New' page or join the Roundabout Email Club to be the first to find out about new products and events.
If you would like to meet Jo and see the clothes, you can visit the Roundabout pop-up stand at a variety of events all listed on the Events Page. Jo is in the middle of her calendar of Christmas events at the moment - it's a very busy time of year. She's especially looking forward to the Christmas Fair at the Treloar School and College, Jo's chosen charity which she supports by selling off cuts of the fabrics on her stands.